What do you want to be?

In a recent survey for RAF careers 70% of young people aged between 16 and 24 said that when it came to jobs they were looking for rewarding roles and wanted to be proud of what they did for a living.
Not so long ago to be rich was the standard answer, but it seems that the desire for money alone is no longer enough of an attraction. If the results are to be believed we now have a generation who need to feel spiritually connected to the work that they do - not just well paid. The question is how do we match their aspirations?
Last week we heard the government is considering legislation against sexist career advice in schools. This suggests the service in schools is woefully out-of-step with the aspirations of the people they are serving and in dire need of an overhaul. Is it capable of coping with a new set of workers with different aspirations?
Maybe we should stop looking at which professions young people want to go into and start looking at their natural preferences in terms of how they interact, how they learn and what motivates them.
Psychometric profiling is having a positive effect in recruitment. Candidates regularly say they wish they had been tested earlier to prevent bad career choices. Wouldn't profiling students at school be a good indicator of which career would be best for them?